SA’BANI, Putri Sani; LESTARI, Suci Putri; ASYIAH, Ai Kusmiati. The Effect Of Fear Of Missing Out (FOMO) And Viral Marketing On Consumer Shopee Purchasing Decisions In Generation Z In Tasikmalaya City. Jurnal Ekonomi, Manajemen, Akuntansi, [S. l.], v. 1, n. 2, p. 139–154, 2024. DOI: 10.37676/jema.v1i2.542. Disponível em: https://jurnalunived.com/index.php/EMA/article/view/542. Acesso em: 24 jun. 2026.