Sa’bani PS, Lestari SP, Asyiah AK. The Effect Of Fear Of Missing Out (FOMO) And Viral Marketing On Consumer Shopee Purchasing Decisions In Generation Z In Tasikmalaya City. J. Ekon. Manaj. Akunt. [Internet]. 2024 Sep. 27 [cited 2026 Jun. 24];1(2):139–154. Available from: https://jurnalunived.com/index.php/EMA/article/view/542