TARIGAN, Heskyel Pranata; SAPUTRI , Vettica Diana. The Effect of Live Commerce and Entrepreneurial Marketing on Purchasing Decisions for MSME Products in Bengkulu City. Jurnal Kewirausahaan & Inovasi, [S. l.], v. 4, n. 1, p. 41–50, 2026. DOI: 10.37676/jkwi.v4i1.1831. Disponível em: https://jurnalunived.com/index.php/JKWI/article/view/1831. Acesso em: 21 aug. 2026.