[1]
Zannath, R.F. et al. 2023. The Influence Of Perceived Brand Authenticity And Self-Brand Congruence On Consumer Satisfaction (Survey Of Iphone Smartphone Users At The University Of Perjuangan). Journal of Management, Economic, and Accounting. 2, 2 (Oct. 2023), 433–444. DOI:https://doi.org/10.37676/jmea.v2i2.282.