LESTARI, Anggun Ayu; ABI , Yudi Irawan; HANILA, Siti. The Influence Of Electronic Word Of Mouth (E-Wom) And Price On The Purchase Intention Of Generation Zconsumers In The Tiktok Shop Marketplace. Journal of Management, Economic, and Accounting, [S. l.], v. 5, n. 1, p. 59–68, 2026. DOI: 10.37676/jmea.v5i1.1006. Disponível em: https://jurnalunived.com/index.php/JMEA/article/view/1006. Acesso em: 26 aug. 2026.