ERWANSYAH, Erwansyah; SARI, Maya Macia. Empowering Women-Led MSMEs: A Mediation Analysis of Entrepreneurial Self-Efficacy in the Relationship Between Market Orientation, Digital Capability, and Business Performance (A Case Study of Women Entrepreneurs in HIPPI Medan). Journal of Management, Economic, and Accounting, [S. l.], v. 4, n. 2, p. 1065–1076, 2025. DOI: 10.37676/jmea.v4i2.1115. Disponível em: https://jurnalunived.com/index.php/JMEA/article/view/1115. Acesso em: 3 aug. 2026.