PUTRI, Tessa Anggela; FITRIADI, Heri; NIDYAWATI, Nidyawati. The Influence of Price and Promotion on Purchasing Decisions at the Helmi Elektronik Store in Tanjung Raja, Ogan Ilir . Journal of Management, Economic, and Accounting, [S. l.], v. 5, n. 1, p. 541–548, 2026. DOI: 10.37676/jmea.v5i1.1139. Disponível em: https://jurnalunived.com/index.php/JMEA/article/view/1139. Acesso em: 24 aug. 2026.