OKTARIA, Isdwiyanti; RUSILAWATI , Tri; AMALUDIN, Amaludin. The Influence Of Direct Marketing And Personal Selling On Customer Retention Of L.300 FD Cars (Case Study At PT. Lautan Berlian Utama Motor Lahat). Journal of Management, Economic, and Accounting, [S. l.], v. 4, n. 2, p. 987–992, 2025. DOI: 10.37676/jmea.v4i2.976. Disponível em: https://jurnalunived.com/index.php/JMEA/article/view/976. Acesso em: 10 aug. 2026.