Erwansyah, Erwansyah, and Maya Macia Sari. 2025. “Empowering Women-Led MSMEs: A Mediation Analysis of Entrepreneurial Self-Efficacy in the Relationship Between Market Orientation, Digital Capability, and Business Performance (A Case Study of Women Entrepreneurs in HIPPI Medan)”. Journal of Management, Economic, and Accounting 4 (2):1065-76. https://doi.org/10.37676/jmea.v4i2.1115.