Larasati, Putri, Marko Ilpiyanto, and Titi Hasanah. 2026. “The Influence Of Digital Marketing And Brand Image On The Competitiveness Of Micro, Small, And Medium Enterprises (Msmes) Among Generation Z At The Pondok Jawi Restaurant In Lahat”. Journal of Management, Economic, and Accounting 5 (1):281-92. https://doi.org/10.37676/jmea.v5i1.987.