Gianto, Tania Putri Rahmadhani, et al. “The Influence Of Celebrity Endorsers And Price On The Decision To Purchase Elzatta Hijabs (A Case Study Of Elzatta Store Customers In Lahat City)”. Journal of Management, Economic, and Accounting, vol. 5, no. 1, Jan. 2026, pp. 21-28, doi:10.37676/jmea.v5i1.1000.