Erwansyah, Erwansyah, and Maya Macia Sari. “Empowering Women-Led MSMEs: A Mediation Analysis of Entrepreneurial Self-Efficacy in the Relationship Between Market Orientation, Digital Capability, and Business Performance (A Case Study of Women Entrepreneurs in HIPPI Medan)”. Journal of Management, Economic, and Accounting, vol. 4, no. 2, Dec. 2025, pp. 1065-76, doi:10.37676/jmea.v4i2.1115.