Lestari AA, Abi YI, Hanila S. The Influence Of Electronic Word Of Mouth (E-Wom) And Price On The Purchase Intention Of Generation Zconsumers In The Tiktok Shop Marketplace. J. Manag. Econ. Account. [Internet]. 2026 Jan. 3 [cited 2026 Aug. 27];5(1):59-68. Available from: https://jurnalunived.com/index.php/JMEA/article/view/1006