Author Guidelines

Marketing Management Journal Centre (MMJC)

General Information

Marketing Management Journal Centre (MMJC) is a double-blind peer-reviewed, open-access journal that publishes high-quality scholarly work in marketing management and related disciplines. The journal welcomes empirical research articles, conceptual and theoretical papers, systematic literature reviews, case studies, practice-based papers, and policy briefs that contribute to the advancement of marketing theory and practice.

Originality and Publication Ethics

Manuscripts submitted to MMJC must be original, unpublished, and not under review or consideration by any other journal or publisher. Submissions must comply with international standards of publication ethics, including originality, proper citation, and avoidance of plagiarism. All manuscripts are screened using plagiarism detection software prior to peer review.

Scope of Manuscripts

Manuscripts should align with, but are not limited to, the following areas:

Marketing Strategy and Management

  • Marketing strategy formulation and implementation

  • Strategic marketing and competitive advantage

  • Market orientation and customer-centric strategies

  • Marketing planning, control, and performance evaluation

Consumer and Market Analysis

  • Consumer behavior and decision-making processes

  • Customer satisfaction, loyalty, and relationship marketing

  • Market segmentation, targeting, and positioning

  • Branding and brand equity management

Digital and Contemporary Marketing

  • Digital and social media marketing

  • E-commerce and omnichannel strategies

  • Marketing analytics, big data, and artificial intelligence

  • Technology-driven marketing innovation

Integrated Marketing Communications

  • Advertising and promotional strategy

  • Integrated marketing communications (IMC)

  • Sales management and personal selling

  • Pricing and revenue management

Societal, Public, and Policy-Oriented Marketing

  • Social and public sector marketing

  • Non-profit and cause-related marketing

  • Ethical, sustainable, and green marketing

  • Marketing policy and regulation

Article Categories

Authors must indicate the appropriate article category upon submission:

  1. Research Paper
    Reports original empirical research using quantitative, qualitative, or mixed-method approaches.

  2. Conceptual or Theoretical Paper
    Develops new concepts, models, or theoretical perspectives without primary empirical data.

  3. Systematic Review Paper
    Provides structured, critical, and replicable reviews of existing marketing literature, including bibliometric studies.

  4. Case Study or Practice Paper
    Describes real-world marketing practices, organizational experiences, or applied interventions.

  5. Policy Brief
    Examines marketing-related policies and provides actionable recommendations for decision-makers.

Manuscript Language and Length

Manuscripts must be written in English or Indonesian, using clear, concise, and scholarly language. The manuscript length must not exceed 14 pages, including references, tables, and figures.

Authors must prepare manuscripts using the official MMJC article template, available on the journal website.

 

Manuscript Structure

Manuscripts should be organized as follows:

  1. Title

  2. Author name(s) (without academic titles)

  3. Author affiliation(s) and corresponding author’s email address

  4. Abstract

  5. Keywords

  6. Introduction

  7. Literature Review / Theoretical Framework

  8. Research Methods

  9. Results and Discussion

  10. Conclusion and Managerial Implications

  11. References

Subsections may be added where appropriate. Numbering of sections and subsections is not required.

 

Abstract and Keywords

The abstract should contain 100–250 words, written in single spacing, and clearly describe the research background, objectives, methods, key findings, and conclusions.

  • Manuscripts written in Indonesian must include an abstract in English.

  • Manuscripts written in English must include abstracts in English and Indonesian.

Authors should provide 3–5 keywords that reflect the core content of the manuscript.

 

Tables and Figures

  • All tables and figures must be cited in the text.

  • Tables and figures should be numbered consecutively using Arabic numerals.

  • Each table and figure must include a clear title and caption where necessary.

Submission and Review Process

Manuscripts must be submitted electronically through the MMJC online submission system (or official journal email, if applicable). All submissions undergo a double-blind peer review process.

Editorial decisions, reviewer comments, and revision requests are communicated electronically.

 

Revision Policy

Authors are required to submit revised manuscripts within the timeframe specified by the editorial office. Manuscripts returned after the deadline may be treated as new submissions.

 

References

References must:

  • Include only sources cited in the manuscript

  • Be listed alphabetically by author surname

  • Follow APA (7th Edition) citation style

If multiple works by the same author(s) published in the same year are cited, distinguish them using a, b, c, etc.

Reference Examples

Kotler, P., & Keller, K. L. (2022). Marketing management (16th ed.). Pearson.

Aaker, D. A. (1996). Building strong brands. Free Press.

Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity (4th ed.). Pearson.

 

Publishing Policy

All accepted articles are assigned Crossref DOIs and published online-first following final proofreading. MMJC adheres to the principles of open access, transparency, and ethical publishing.