Focus and Scope

Aims

Marketing Management Journal Centre (MMJC) is a double-blind peer-reviewed, open-access scholarly journal that aims to advance the development of knowledge, theory, and practice in the field of marketing management and closely related disciplines. The journal provides an international forum for the dissemination of high-quality empirical, conceptual/theoretical, and systematic review research, as well as case-based, practice-oriented, and policy-focused contributions.

MMJC seeks to publish studies that demonstrate methodological rigor, theoretical significance, and practical relevance, offering clear implications for marketing scholars, practitioners, and policymakers across private, public, and non-profit organizational contexts.

 

Scope

The scope of MMJC includes, but is not limited to, the following areas:

Marketing Strategy and Management

  • Marketing strategy formulation and implementation

  • Strategic marketing and competitive advantage

  • Market orientation and customer-centric strategies

  • Marketing planning, control, and performance measurement

Consumer and Market Insights

  • Consumer behavior and decision-making

  • Customer satisfaction, loyalty, and relationship marketing

  • Market segmentation, targeting, and positioning

  • Branding and brand management

Digital and Contemporary Marketing

  • Digital marketing, social media marketing, and content strategy

  • E-commerce and omnichannel marketing

  • Marketing analytics, big data, and artificial intelligence in marketing

  • Technology-enabled marketing innovation

Integrated Marketing and Communication

  • Integrated marketing communications (IMC)

  • Advertising, promotion, and public relations

  • Sales management and personal selling

  • Pricing strategy and revenue management

Societal, Public, and Policy-Oriented Marketing

  • Public sector and social marketing

  • Non-profit and cause-related marketing

  • Sustainability, ethical marketing, and responsible consumption

  • Marketing policy, regulation, and governance

Research Approaches and Methodologies

  • Empirical studies (quantitative, qualitative, and mixed methods)

  • Conceptual and theoretical model development

  • Systematic literature reviews and bibliometric studies

  • Case studies, practice notes, and policy briefs

Publishing Standards

All manuscripts submitted to MMJC undergo a double-blind peer review process to ensure academic quality and relevance. The journal adheres to internationally recognized standards of publication ethics, transparency, and open-access dissemination, assigns Crossref DOIs to all published articles, and publishes accepted manuscripts online-first following final proofreading.