Journal History

Marketing Management Journal Centre (MMJC) was established to provide a scholarly platform for the dissemination of high-quality research in marketing management and related disciplines. The journal is committed to advancing marketing theory and practice by publishing rigorous, peer-reviewed, and open-access research with clear academic and managerial relevance.

MMJC adopts a double-blind peer review process, applies international publication ethics, and publishes articles online-first with Crossref DOIs to ensure accessibility, transparency, and long-term scholarly impact. The journal welcomes contributions from researchers, practitioners, and policymakers across private, public, and non-profit sectors, supporting the development of marketing knowledge in both local and global contexts.