The Influence Of Interior Design And Service Quality On Consumer Satisfaction (Survey Of Coffee Shop Loger Consumer)

Authors

  • Firman Abdussalam Study Program Of Management, Faculty Of Economic and Business, Universitas Perjuangan Tasikmalaya
  • Budhi Wahyu Fitriadi Study Program Of Management, Faculty Of Economic and Business, Universitas Perjuangan Tasikmalaya
  • Arif Study Program Of Management, Faculty Of Economic and Business, Universitas Perjuangan Tasikmalaya

DOI:

https://doi.org/10.37676/jemba.v1i2.545

Keywords:

Interior Design, Service Quality, Consumen Satisfaction

Abstract

The Tasikmalaya City coffee industry is becoming more and more competitive due to the growing interest in the coffee shop sector. To get customers to the coffee shop, business players must provide the finest, particularly in a variety of areas. The purpose of this study is to ascertain how customer happiness at Loger Coffee is affected by interior design and level of service. This study has a quantitative design and employs questionnaires as a data gathering tool. One hundred participants were chosen for the study's sample using a straightforward purposive sampling method. The T Test and Coefficient of Determination are the methods utilized in the hypothesis testing phase of the study, whereas Multiple Regression analytical is the analytical methodology. The findings derived from this study include There are two partial effects on consumer satisfaction with Loger coffee: 1) Interior design has a 9.48% partial influence, and 2) Service quality has a 14.21% partial effect. 3) On customer satisfaction, interior design and service quality have a combined value of 7,422 and an R-Square value of 48,4% with regression equations Coffee Loger .

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Published

2024-10-03

How to Cite

Abdussalam, F., Fitriadi, B. W., & Arif. (2024). The Influence Of Interior Design And Service Quality On Consumer Satisfaction (Survey Of Coffee Shop Loger Consumer): . Jurnal Ekonomi, Manajemen, Bisnis Dan Akuntansi, 1(2), 161–176. https://doi.org/10.37676/jemba.v1i2.545

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