Analysis Of The Influence Of Digital Marketing Using Facebook Social Media On Increasing Sales At Omah Kelinci Farm In Lubuklinggau City
DOI:
https://doi.org/10.37676/jmea.v5i1.1150Keywords:
Digital Marketing, Facebook, Sales, Rabbit FarmingAbstract
The purpose of this study is to analyze the influence of Facebook usage on increasing sales in rabbit farms. The development of digital technology provides significant opportunities for livestock businesses to expand their markets. Social media, particularly Facebook, can be utilized as a means of promotion and communication between sellers and buyers. This research method used a descriptive qualitative approach with observation and interview techniques. Observations were conducted on rabbit farm marketing activities on Facebook, while in-depth interviews were conducted with farmers and several buyers. The results showed that Facebook usage had a positive impact on increasing sales, both in terms of the number of new customers, expanding market reach, and increasing interaction with consumers. Facebook has proven to be an effective, affordable, and easily accessible digital marketing medium for small businesses in the rabbit farming sector.
Downloads
References
Ananta, R., Kalista, M. M., Pratiwi, Z. Y., & Kuntari, W. (2024). Produksi dan Pemasaran Kelinci Pedaging: Sebuah Tinjauan Sistematis. Botani: Publikasi Ilmu Tanaman dan Agribisnis,
Alfraita, A., Nur Aisiyah, E., & Lukhita Dila, M. (2025). Rintisan Pemasaran Kelinci di Desa Pecalukan dengan Memanfaatkan Media Sosial. Jurnal ABDI Bhayangkara.
Barus, O. P., Pangaribuan, J. J., Muda, I., Chilwin., & dkk. (2024). Digitalisasi Proses Pemasaran Peternakan Dengan Implementasi Integrated Marketing Communication di 786 NS Farm. Jurnal Pengabdian kepada Masyarakat Nusantara.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson.
Dewi, R. (2021). Pemanfaatan Media Sosial dalam Pemasaran Produk Peternakan Ayam. Jurnal Agribisnis, 12(2), 55–66.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
Miles, M. B., & Huberman, A. M. (1994). Qualitative Data Analysis. Sage.
Nurtanti, I., Wijayanti, D. A., Wianto, A. O., & Mahardika, D. A. (2023). Sosialisasi Penerapan Digital Marketing sebagai Strategi Pengembangan Usaha Peternakan di Kabupaten Klaten. Jurnal Pengabdian kepada Masyarakat Nusantara, 4(2), 1603–1608.
Nurhayati, R., Abadi, F., Kurnia, K., Basyiroh, I., & Wardhani, A. S. (2024). Optimalisasi Branding dan Pemasaran Digital UMKM Peternakan-Pertanian melalui Media Sosial di Warnasari. Jurnal Pengabdian Masyarakat Mitra Kreasi Cendekia.
Putra, A. (2020). Pengaruh Media Sosial terhadap Penjualan Produk UMKM di Indonesia. Jurnal Ekonomi dan Bisnis, 9(1), 77–86.
Sapira, D., Wulandari, S. W., Barika, Z., Margareta, P. S., Lazuarni, S., Roswaty, R., & Syafitri, L. (2024). Sosialisasi Pemasaran Hasil Peternakan Secara Digital di Desa Tapus, Sumatera Selatan. Community Development Journal.
Suparman, S., Irwansyah, I., Amin, M., Junaedi, J., Kasmin, M. O., Nursalam, & Mushafaat, L. O. (2024). Peningkatan Agribisnis Peternakan Kambing di Kabupaten Kolaka Sulawesi Tenggara Melalui Sistem Pemasaran Berbasis Media Sosial WhatsApp dan Facebook. Tarjih Tropical Livestock Journal, 4(2), 53–60.
Sukirno, S. (2018). Ekonomi Pembangunan. Rajawali Pers.
Strauss, J., & Frost, R. (2016). E-Marketing (7th ed.). Routledge.
Tuten, T. L., & Solomon, M. R. (2017). Social Media Marketing. Sage Publications.
Wahyudi, A., & Puspitasari, R. (2021). Digital marketing strategy for livestock products through social media. Jurnal Peternakan Indonesia, 23(1), 45–53.
Wahyuni, N. M., Pratama, A. R., & Shihah, H. D. (2025). Pengenalan Bisnis Digital untuk Pemasaran Hasil Produk Peternakan pada Peternak Rakyat di Kelurahan Pakintelan Kecamatan Gunung Pati Semarang. Farmers: Journal of Community Services.
Widiyanti, N. W., Widiyanti, I. D., & Miqdad, M. (2024). Digitalisasi Pemasaran Hasil Produk Peternakan dan Implementasi Hukumnya (Studi pada UMKM Berkah Taretan Farm, Desa Klungkung Kabupaten Jember, Jawa Timur). Jurnal Abdi Masyarakat Indonesia, 4(5), 1277–1286.
Widyakto, A., & Widyarti, E. (2021). Strategi Pemasaran Digital Peternakan Pada Produk Susu Perah Sapi (Studi Kasus: CV Langgeng Tani Makmur). Jurnal Solusi, 19(2).
Zarella, D. (2010). The Social Media Marketing Book. O’Reilly Media.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Riswandha Imawan Lingga , Rian Oktavianie , Anggia Syafitri , Fitri Yanti , Yayuk Marliza , Dina Nellysa
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
