Analysis Of Tourism Attractions, Tourism Image, And Promotion On Visit Decisions At The Bukit Lawang Water Tourism Destination
DOI:
https://doi.org/10.37676/jmea.v5i2.1483Keywords:
Tourism Attractions, Tourism Image, Promotion and Visit DecisionsAbstract
This study aims to analyze the influence of tourist attractions, destination image, and promotion on tourists’ visiting decisions at the Bukit Lawang water tourism destination. The study employs a quantitative approach using a survey method. The research instrument is a Likert-scale questionnaire. The sampling technique uses purposive sampling involving tourists who have visited Bukit Lawang. Data analysis methods include descriptive statistics, validity testing, reliability testing, classical assumption tests, and multiple linear regression analysis. Data processing is conducted using the SPSS application. The results indicate that tourist attractions and destination image have a positive and significant partial effect on visiting decisions. Promotion has a positive but not significant effect on visiting decisions. Simultaneously, tourist attractions, destination image, and promotion have a significant effect on visiting decisions. Destination image is the most dominant variable influencing tourists’ visiting decisions.
Downloads
References
Aprilia, E., Yulianto, E., & Sunarti. (2020). Pengaruh citra destinasi terhadap keputusan berkunjung wisatawan. Jurnal Administrasi Bisnis, 78(1), 34–43.
Chalil, R. D., Surachman, S., & Hussein, A. S. (2020). Destination image and tourist behavioral intention. Journal of Tourism Research, 25(2), 112–125.
Diana, Y. (2018). Analisis foods and beverages costing dengan pendekatan matriks kaitannya dengan strategi pemasaran pada Olla Restoran Hotel Granada Johor Bahru Malaysia. Medan: Universitas Pembangunan Panca Budi.
Elvera. (2020). Citra destinasi dan kepuasan wisatawan. Jurnal Pariwisata, 7(2), 101–112.
Kotler, P., & Keller, K. L. (2020). Marketing management (16th ed.). Pearson Education.
Prof. Dr. H. Imam Ghozali, M. C. A. (2016). APLIKASI ANALISIS MULTIVARIETE DENGAN PROGRAM IBM SPSS 23. BADAN PENERBIT UNIVERSITAS DIPONEGORO.
Putra, A. R., & Asnur, L. (2021). Daya tarik wisata sebagai determinan keputusan berkunjung. Jurnal Manajemen Pariwisata, 13(2), 85–96.
Putra, R., & Nurcahyo, A. (2020). Faktor-faktor yang memengaruhi daya tarik wisata. Jurnal Ilmu Manajemen, 8(3), 210–221.
Putri, N. A. (2022). Pengukuran daya tarik destinasi wisata berbasis 4A. Jurnal Pariwisata dan Perhotelan, 4(2), 101–112.
Qu, H., Kim, L. H., & Im, H. H. (2022). A model of destination branding: Integrating the concepts of the branding and destination image. Tourism Management, 90, 104–117.
Satriadi, D., Prasetyo, B., & Rahmawati, T. (2021). Pengaruh promosi terhadap keputusan berkunjung wisatawan. Jurnal Ilmu Manajemen, 9(1), 45–56.
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sunarti. (2020). Strategi promosi pariwisata dan keputusan berkunjung wisatawan. Jurnal Administrasi Bisnis, 74(2), 45–54.
Tjiptono, F. (2019). Strategi pemasaran (4th ed.). Yogyakarta: Andi.
Undang-Undang Republik Indonesia Nomor 10 Tahun 2009 tentang Kepariwisataan.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Olim Hanafiah Napitupulu, Yana Diana , Yossie Rossanty
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
