The Influence Of Price Perceptions and Promotional Strategies In Social Media On The Decision To Use Asa Photography Ser vices In The City Of Tasikmalaya (Survey On Consumers Of Asa Photography Photo Services In The City Of Tasikmalaya)

Authors

  • Amelia Putri University Perjuangan Tasikmalaya, Study Program Of Manajement, Faculty Of Economicst
  • Depy Muhamad Pauzy University Perjuangan Tasikmalaya, Study Program Of Manajement, Faculty Of Economicst
  • Mila Karmila University Perjuangan Tasikmalaya, Study Program Of Manajement, Faculty Of Economicst

DOI:

https://doi.org/10.37676/jmea.v2i2.157

Keywords:

Perceived Price, Promotion Strategy on Social Media, Decision to Use

Abstract

The purpose of this study is to determine the effect of price perception and promotional strategies on social media on the decision to use ASA photography services in Tasikmalaya City. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of ASA Photography. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that price perceptions and promotion strategies on social media have a significant effect both partially and simultaneously on the consumer's decision to use ASA photography in the city of Tasikmalaya.

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Published

2023-08-11

How to Cite

Putri, A., Pauzy, D. . M., & Karmila, M. (2023). The Influence Of Price Perceptions and Promotional Strategies In Social Media On The Decision To Use Asa Photography Ser vices In The City Of Tasikmalaya (Survey On Consumers Of Asa Photography Photo Services In The City Of Tasikmalaya). Journal of Management, Economic, and Accounting, 2(2), 163–176. https://doi.org/10.37676/jmea.v2i2.157

Issue

Vol. 2 No. 2 (2023): Juli-Desember

Section

Articles

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Copyright (c) 2023 Amelia Putri, Depy Muhamad Pauzy, Mila Karmila

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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