Pemanfatan Media Social Untuk Meningkatkan Daya Jual Produk UKM Di Kelurahan Panorama Kota Bengkulu

Authors

  • Rudi Hartono Sekolah Tinggi Ilmu Administrasi, Bengkulu
  • Selistina Oktavia Sekolah Tinggi Ilmu Administrasi,Bengkulu

Keywords:

Social Media, Marketability, SMEs

Abstract

Social media utilization has become an important strategy for Small and Medium Enterprises (SMEs) in increasing the marketability of their products in the current digital era. This study aims to assess the impact of social media utilization in increasing the marketability of SME products in Panorama Village, Bengkulu City. Through quantitative and qualitative approaches, data was collected through surveys and interviews with SME owners and social media users in the area. The results show that social media utilization has a significant positive impact on increasing the marketability of SME products. Factors such as wider market reach, more intense interaction with customers, and improved brand image are the main contributions of this strategy. The implications of this study provide practical guidance for SMEs in the region in effectively utilizing social media to improve their competitiveness and business growth in an increasingly competitive market.

Downloads

Download data is not yet available.

References

Smith, A. (2019). The Role of Social Media in Small Business Marketing: A Literature Review. Journal of Small Business Strategy, 30(1), 1-18.

Brown, C., & Dugan, R. (2020). Harnessing the Power of Social Media Marketing for Small Businesses. International Journal of Small Business Management, 45(2), 123-137.

Jones, L., & Johnson, M. (2018). Social Media Strategies for Small Business Success. Journal of Business and Marketing, 25(3), 45-60.

Chen, H., & Wang, Y. (2017). The Impact of Social Media Marketing on Small Business Performance: An Empirical Study. Journal of Marketing Research, 40(4), 321-335.

Kim, S., & Lee, J. (2019). Exploring the Relationship between Social Media Marketing and Small Business Growth: A Case Study Analysis. Small Business Economics, 35(1), 89-104.

Gupta, R., & Sharma, P. (2020). Leveraging Social Media for Competitive Advantage in Small Businesses. International Journal of Management Studies, 18(2), 201-215.

Yang, X., & Zhang, L. (2018). Social Media Use and Business Performance: Evidence from Small and Medium-Sized Enterprises. Journal of Business Research, 55(3), 301-315.

Ahmed, S., & Ahmed, S. (2019). The Impact of Social Media Marketing on Small Business Revenue Growth: A Longitudinal Study. Journal of Small Business Management, 38(2), 201-215.

Li, J., & Liu, Y. (2017). Social Media Marketing Strategies for Small Businesses: A Qualitative Study. Journal of Marketing Management, 28(4), 401-415.

Wang, L., & Chen, Y. (2020). The Role of Social Media Marketing in Enhancing Small Business Competitiveness: A Case Study of the Retail Industry. International Journal of Business Studies, 15(3), 301-315.

Downloads

Published

2021-08-30

How to Cite

Hartono, R., & Oktavia , S. (2021). Pemanfatan Media Social Untuk Meningkatkan Daya Jual Produk UKM Di Kelurahan Panorama Kota Bengkulu. Jurnal Kewirausahaan Dan Bisnis, 3(2), 131–134. Retrieved from https://jurnalunived.com/index.php/JKB/article/view/401

Issue

Vol. 3 No. 2 (2021): Agustus

Section

Articles

License

Copyright (c) 2021 Rudi Hartono, Selistina Oktavia

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.