The Influence of Product Completeness and Goods Arrangement on Repurchase Interest at Indomaret Tanjung Jambu Muara Enim

Authors

  • Sri Setiati Universitas Serelo Lahat
  • Darwin Kesuma Universitas Serelo Lahat
  • Mujari Mujari Universitas Serelo Lahat

DOI:

https://doi.org/10.37676/jmea.v5i1.1122

Keywords:

Product Completeness, Merchandise Arrangement, Repurchase Intention

Abstract

This study aims to determine how product completeness and merchandise layout partially and simultaneously influence repurchase intention at Indomaret Tanjung Jambu Muara Enim. The sample size for this study was 84 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS, resulting in a regression equation. The results of this study indicate a significant partial effect of product completeness on repurchase intention at Indomaret Tanjung Jambu Muara Enim, and a significant partial effect of merchandise layout on repurchase intention at Indomaret Tanjung Jambu Muara Enim. The F-test indicates that product completeness and merchandise layout simultaneously influence repurchase intention at Indomaret Tanjung Jambu Muara Enim.

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Published

2026-01-08

How to Cite

Setiati, S., Kesuma , D., & Mujari, M. (2026). The Influence of Product Completeness and Goods Arrangement on Repurchase Interest at Indomaret Tanjung Jambu Muara Enim. Journal of Management, Economic, and Accounting, 5(1), 445–452. https://doi.org/10.37676/jmea.v5i1.1122

Issue

Vol. 5 No. 1 (2026): January

Section

Articles

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Copyright (c) 2026 Sri Setiati, Darwin Kesuma , Mujari Mujari

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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