The Effect Of Selebgram Endorsement And Brand Trust On Purchase Decisions (Survey on Feystyle.id Shop Consumers in Tasikmalaya City)

Authors

  • Dina Sriyulianti University Perjuangan Tasikmalaya, Study Program Of Manajement, Faculty Of Economicst
  • Askolani Askolani University Perjuangan Tasikmalaya, Study Program Of Manajement, Faculty Of Economicst
  • Depy Muhamad Pauzy University Perjuangan Tasikmalaya, Study Program Of Manajement, Faculty Of Economicst

DOI:

https://doi.org/10.37676/jmea.v2i2.150

Keywords:

Endorsement Selebgram, Brand Trust, Buying Decision

Abstract

The purpose of this study was to determine the effect of celebrity endorsement and brand trust on purchasing decisions in Feystyle, Tasikmalaya City. The research method used is a quantitative method with a survey approach to 100 respondents who are Feystyle consumers. The type of data used is primary data. The data analysis technique used is multiple regression analysis. The results of this test prove that celebrity endorsements and brand trust have a significant effect both partially and simultaneously on purchasing decisions of Feystyle consumers in Tasikmalaya City.

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Published

2023-08-06

How to Cite

Sriyulianti, D., Askolani, A., & Pauzy, D. . M. (2023). The Effect Of Selebgram Endorsement And Brand Trust On Purchase Decisions (Survey on Feystyle.id Shop Consumers in Tasikmalaya City). Journal of Management, Economic, and Accounting, 2(2), 115–128. https://doi.org/10.37676/jmea.v2i2.150

Issue

Vol. 2 No. 2 (2023): Juli-Desember

Section

Articles

License

Copyright (c) 2023 Dina Sriyulianti, Askolani Askolani, Depy Muhamad Pauzy

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.