Analysis Of Cultural Attractions, Digital Information, And Social Media Content On Tourist Satisfaction At Maimun Palace, Medan
DOI:
https://doi.org/10.37676/jmea.v5i2.1539Keywords:
Cultural Attractions, Digital Information, Social Media ContentAbstract
This study aims to analyze the influence of cultural attractions, digital information, and social media content on tourist satisfaction at Maimun Palace in Medan. The research employed an associative quantitative approach involving 99 domestic tourists who visited Maimun Palace. The respondents were selected using an accidental sampling technique. Data were analyzed using multiple linear regression with the assistance of SPSS software.The results indicate that cultural attractions have a positive and significant effect on tourist satisfaction. Meanwhile, digital information and social media content do not show a significant partial effect on tourist satisfaction. However, simultaneously, these three variables have a positive and significant influence on tourist satisfaction. The coefficient of determination (R²) value of 0.500 indicates that 50% of the variation in tourist satisfaction can be explained by cultural attractions, digital information, and social media content, while the remaining 50% is influenced by other factors outside the research model. Overall, the findings highlight that cultural values and local heritage remain essential factors in shaping tourist satisfaction in historical tourism destinations such as Maimun Palace. Therefore, destination managers are encouraged to optimize cultural potential through more creative, informative, and relevant digital promotional strategies.
Downloads
References
Andayani, NLH (2020). Manajemen Pemasaran Pariwisata. Penerbit Graha Ilmu
Anggarani, A., & Yulianthini, N. (2025). Pengaruh Daya Tarik Wisata dan Social Media Marketing terhadap Kepuasan Pengunjung Gatep Lawas Ambengan. Jurnal Pari-wisata dan Ekonomi Kreatif, 8(1), 55–66. https://ejournal.unud.ac.id/index.php/jpeka
Andiaresmi, P, & Pramono, R. (2023). Pengaruh Sosial Media Marketing dan Destination Image terhadap Minat Berkunjung ke Kebun Raya Bogor. Metta: Jurnal Ilmu Multidisiplin. Diakses dari: https://jayapanguspress.penerbit.org/index.php/metta/article/view/2817
Anshari. (2025). Wisata Halal di Kota Medan (Studi Kasus Istana Maimun): Pengaruh Pelayanan, Daya Tarik, dan Fasilitas terhadap Loyalitas pengunjung. Universitas Pembangunan Panca Budi. Digilib UNPAB. https://digilib.pancabudi.ac.id/
Lubis, H.P., R. Franita, P. Siswoyo, P.S. Rahayu. (2024). Strategi Promosi Berbasis Digital. Penerbit Tahta Media.
Lubis, HP, & Amiyananda, F. (2024). Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Pada E- Commerce Shopee: Studi Pada Mahasiswa Program Studi Manajemen Universitas Pembangunan Panca Budi. Jurnal Bina Bangsa Ekonomika, 17(1), 599-606.
Lubis, H.P., V. Tasril, R. Franita, F. Amiyananda. (2024). Edukasi Digital Marketing Kepada Pelaku Usaha Di Desa Sampe Cita Kecamatan Kutalimbaru Kabupaten Deli Serdang. Jurnal Pengabdian Masyarakat Sains dan Teknologi.
Lubis, A.R.A., Simangunsong, M.M., Pardosi, N.D.N., Lubis, S.K., Siregar, T.S., Siregar, O.M., & Siregar, A.M. (2024). Pengaruh daya tarik wisata dan electronic word ofmouth di media sosial terhadap minat berkunjung wisatawan ke Istana Maimun Medan. Gudang Jurnal Multidisiplin Ilmu, 2(6), 342–345. https://doi.org/10.59435/gjmi.v2i6.544
Lestari, D. (2023). Pengaruh Informasi Digital dan Konten Media Sosial terhadap Minat Berkunjung Wisatawan ke Candi Prambanan. Jurnal Komunikasi dan Pariwisata Indonesia, 5(2), 115–129.
Mekaniwati, A. (2022). Pemasaran Digital (Konsep, Strategi, dan Implementasi). Pen-erbit Cendikia Mulia Mandiri.
Munar, AM, & Jacobsen, JKS (2014). Motivasi Berbagi Pengalaman Wisata Melalui Media Sosial. Manajemen Pariwisata, 43, 46–54. https://doi.org/10.1016/j.tourman.2014.01.012
Maulidiyah, I.A., & Rizki, F.A.S. (2024). Peran media sosial dan citra destinasi ter-hadap kepuasan wisatawan melalui keputusan berkunjung di desa wisata Kabu-paten Sampang. Jurnal Bina Manajemen, 12(2), 83–105.https://journal.trunojoyo.ac.id/jbm
Manurung, F.O., & Rismawati. (2024). Pengaruh citra wisata dan daya tarik terhadap keputusan berkunjung ke Istana Maimun di Kota Medan.
Mony, R., & Prasetyo, H. (2024). Pengaruh daya tarik wisata, media sosial dan nilai ter-hadap minat berkunjung ke desa wisata hutan Mangrove Kulon Progo Yogyakarta. Jurnal Ekonomi, Bisnis, Akuntansi dan Manajemen (JEBAM), 2(1), 51–79. https://doi.org/10.61476/spvxg605
Rizki, F.A.S. (2024). Dampak pemasaran media sosial, daya tarik dan kepuasan terhadap minat berkunjung kembali di desa wisata Kabupaten Bangkalan. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(3), 1826–1842. https://doi.org/10.47467/elmal.v5i3.802
Sanny, A. (2022). Pemasaran Digital (Konsep, Strategi, dan Implementasi). Penerbit Cendikia Mulia Mandiri.
Sugiyono. (2023). Metode Penelitian Kuantitatif, Kualitatif, dan R&D (EdisiTerbaru). Bandung: Alfabeta.
Simamora, I. Y., S. Mulyani, A., Lubis, I. Y., Jannah, N. M., & Taufiqurrahman, A. (2023) Strategi Istana Maimun sebagai ikon pariwisata kota Medan. Jurnal Na-wesana, 2(3), 1–10. LANGKAH. https://jurnal.stiepari.ac.id/index.php/nawesana
Timothy, DJ, & Boyd, SW (2015). Pariwisata Warisan Budaya: Pendekatan Kemitraan. Routledge.https://www.routledge.com/Cultural-Heritage-Tourism/Timothy-Boyd/p/book/9781138783303
Oliver, RL (1980). Model Kognitif dari Anteseden dan Konsekuensi Keputusan Kepuasan. Jurnal Riset Pemasaran, 17(4), 460–469. https://doi.org/10.1177/002224378001700405
Putri, M.R. (2022). Pengaruh media sosial terhadap keputusan kunjungan wisatawan ke objek wisata di Kota Pekanbaru Provinsi Riau. Universitas Islam Riau. https://repository.uir.ac.id/11065/1/173410084.pdf
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Dewi Apriliya Ritonga, Hidayati Purnama Lubis, Fitra Arlina Nasution
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
