The Influence Of Service Quality And Brand Image On Consumer Satisfaction At Mr. Diy Talang Jawa Lahat
DOI:
https://doi.org/10.37676/jmea.v5i1.1005Keywords:
Service Quality, Brand Image, Consumer SatisfactionAbstract
The purpose of this study was to determine the effect of service quality and brand image on consumer satisfaction at Mr. DIY Talang Jawa Lahat. The variables in this study were service quality (X1), brand image (X2), and consumer satisfaction (Y). The data analysis methods used were instrument testing (reliability testing, validity testing), classical assumption testing (normality testing, heteroscedasticity testing, multicollinearity testing), multiple linear regression analysis, hypothesis testing (t-test and F-test), and coefficient of determination testing. The results of the study showed that (1) service quality has a significant partial effect on consumer satisfaction, as shown by the calculated t value > t table (5.205 > 2.005). (2) brand image has a significant partial effect on consumer satisfaction, as shown by the calculated t value > t table (2.177 > 2.005). (3) Service Quality and Brand Image have a significant simultaneous influence on Consumer Satisfaction, as seen from the calculated f-value > f-table (59.997 > 2.005), and the significance value is smaller than the significance level (a) of 0.05 (0.000 < 0.05).
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Hidayat, A. R., & Nasution, J. (2022). Analisis Kepuasan Konsumen dalam Meningkatkan Pelayanan pada PT. Eriadi Fatkhur Rokhman. Jurnal Pendidikan Tambusai, 6(1), 3891–3900.
Kawi, J. S., & Keni, K. (2024). Peran kualitas pelayanan dalam meningkatkan kepuasan dan loyalitas pasien di rumah sakit umum daerah. In Jurnal Manajemen Bisnis dan Kewirausahaan (Vol. 8, Issue 2, pp. 407–418). https://doi.org/10.24912/jmbk.v8i2.29670
Kristinawati, A. (2020). Pengaruh Brand Image, Perceived Quality Dan Ewom Terhadap Purchase Intention Mobil Di Jakarta. Jurnal Manajemen Bisnis Dan Kewirausahaan, 5, 524–529.
Management, W., & Journal, B. (2024). PERAN KUALITAS LAYANAN DAN CUSTOMER EXPERIENCE DALAM MENINGKATKAN KEPUASAN. 6, 120–134.
Rahayu, P., & Lilis Sugi Rahayu Ningsih. (2023). Pengaruh Customer Relationship Management Dan Brand Image Terhadap Patient Satisfaction Di Klinik Pratama Aulia 1 Jombang. Jurnal Ekonomi Bisnis Dan Manajemen, 1(4), 68–79. https://doi.org/10.59024/jise.v1i4.329
Sari, F. (2024). Pengaruh Brand Image dan Kualitas Produk terhadap Loyalitas Pelanggan Dimediasi Kepuasan terhadap Produk MS Glow di Kabupaten Tebo. 2(4).
Sari, R. F., & Marlius, D. (2023). Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada D’sruput Lapai Padang. Jurnal Pendidikan Tambusai, 7(1), 1801–1812.
Hidayat, A. R., & Nasution, J. (2022). Analisis Kepuasan Konsumen dalam Meningkatkan Pelayanan pada PT. Eriadi Fatkhur Rokhman. Jurnal Pendidikan Tambusai, 6(1), 3891–3900.
Kawi, J. S., & Keni, K. (2024). Peran kualitas pelayanan dalam meningkatkan kepuasan dan loyalitas pasien di rumah sakit umum daerah. In Jurnal Manajemen Bisnis dan Kewirausahaan (Vol. 8, Issue 2, pp. 407–418). https://doi.org/10.24912/jmbk.v8i2.29670
Kristinawati, A. (2020). Pengaruh Brand Image, Perceived Quality Dan Ewom Terhadap Purchase Intention Mobil Di Jakarta. Jurnal Manajemen Bisnis Dan Kewirausahaan, 5, 524–529.
Management, W., & Journal, B. (2024). PERAN KUALITAS LAYANAN DAN CUSTOMER EXPERIENCE DALAM MENINGKATKAN KEPUASAN. 6, 120–134.
Rahayu, P., & Lilis Sugi Rahayu Ningsih. (2023). Pengaruh Customer Relationship Management Dan Brand Image Terhadap Patient Satisfaction Di Klinik Pratama Aulia 1 Jombang. Jurnal Ekonomi Bisnis Dan Manajemen, 1(4), 68–79. https://doi.org/10.59024/jise.v1i4.329
Sari, F. (2024). Pengaruh Brand Image dan Kualitas Produk terhadap Loyalitas Pelanggan Dimediasi Kepuasan terhadap Produk MS Glow di Kabupaten Tebo. 2(4).
Sari, R. F., & Marlius, D. (2023). Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada D’sruput Lapai Padang. Jurnal Pendidikan Tambusai, 7(1), 1801–1812.
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