Digital-Based Economic Resilience: Analysis Of Facebook Commerce Role In Enhancing Economic Independence Of Women Daily Business Actors In Ipuh District, Mukomuko Regency, Bengkulu

Abstract

The development of the digital economy has opened new opportunities for women micro-entrepreneurs in rural areas to enhance their economic independence through social media utilization. This study aims to analyze the role of Facebook Commerce in strengthening digital-based economic resilience and the independence of women daily business actors in Ipuh District, Mukomuko Regency, Bengkulu. Using a quantitative descriptive method, data were collected through online questionnaires (Google Forms) from 40 women entrepreneurs actively using Facebook for business promotion and sales. The results show that 92.5% of respondents use Facebook daily for marketing, dominated by the culinary (45%), fashion (22.5%), and service (17.5%) sectors. About 72.5% experienced income growth, 95% expanded their market reach, and 97.5% felt more financially independent and flexible in managing work time. The main challenges include poor internet connectivity (42.5%), limited capital (37.5%), and lack of digital training access (42.5%). Strong family support (92.5%) and self-learning motivation were key factors in digital adaptation. This study concludes that Facebook Commerce serves as a strategic catalyst for women's empowerment and digital economic resilience in rural communities, offering an empirical foundation for inclusive gender-based digital empowerment policies.