Influence Of Price And Product Variety Against Competitiveness (Survey Of Cahyati Fashion Indihiang Consumers, Tasikmalaya)

Authors

  • Yulianti Study Program Of Management, Faculty Of Economic, Universitas Perjuangan Tasikmalaya
  • Askolani Study Program Of Management, Faculty Of Economic, Universitas Perjuangan Tasikmalaya
  • Rita Tri Yusnita Study Program Of Management, Faculty Of Economic, Universitas Perjuangan Tasikmalaya

DOI:

https://doi.org/10.37676/jmea.v2i2.277

Keywords:

Price, Product Diversity, Competitiveness

Abstract

The purpose of this study was to determine the effect of price and product diversity on the competitiveness of Cahyati Fashion Indihiang, Tasikmalaya. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Cahyati Fashion Indihiang, Tasikmalaya. The type of data used is primary data. The data analysis technique used is multiple regression analysis. The results of this test prove that price and product variety have a significant effect either partially or simultaneously on the competitiveness of Cahyati Fashion Indihiang, Tasikmalaya.

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Published

2023-09-17

How to Cite

Yulianti, Askolani, & Yusnita, R. T. (2023). Influence Of Price And Product Variety Against Competitiveness (Survey Of Cahyati Fashion Indihiang Consumers, Tasikmalaya). Journal of Management, Economic, and Accounting, 2(2), 397–408. https://doi.org/10.37676/jmea.v2i2.277

Issue

Vol. 2 No. 2 (2023): Juli-Desember

Section

Articles

License

Copyright (c) 2023 Yulianti, Askolani, Rita Tri Yusnita

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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